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Tough Penalties for
Failure to Show License Number
Registrar of Contractor
rules applies to all printed materials
As of August 9, 2001, all
licensed contractors must print their license number, preceded by the acronym
“ROC,” on any advertising or printed materials used in their business. For
example, if your license number is 1234567, your printed materials have to show
that your license number is “ROC1234567."
Letterhead, business
cards, proposals, invoices, written advertisements or any other printed
materials you use must properly display your ROC license number in this manner
to avoid penalties.
In addition, unlicensed
contractors who are exempt from licensing under
A.R.S. § 32-1121(A)(14)(c) must include the phrase “not a licensed
contractor” in all advertisements and printed materials.
Violation of the
requirements can result in civil penalties up to $500 for each violation. The
Registrar can also revoke the license of a contractor who fails to pay the
penalty and issue a cease and desist order and an additional penalty of $2,500.
Unlicensed contractors who violate the requirements lose their exempt status and
can face prosecution.
Penalties. If the
Registrar believes a contractor has intentionally failed to include the required
language or license number, it can petition the Superior Court for a civil
penalty of up to $10,000 under the Arizona Consumer Fraud Act. The Act subjects
businesses to severe fines for any misrepresentation in connection with the sale
or advertisement of merchandise, real estate or services.
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